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Aero, Nestlé’s third chocolate confectionery brand in the Top 100, held its 94th position with 3.2% growth last year.
Now worth £72.4m, the brand was boosted by new additions and a £5m media spend in 2007.
Nestlé launched Aero Bubbles pouch packs in February. They were a phenomenal success, says Graham Walker, Nestlé UK trade communications and events.
An Aero Milk Bubbles pouch pack ensued followed by Aero Bubbles for impulse in September.
2007 £72.4m
2006 £70.2m
yoy change 3.2%
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